So many people take the New Year as an opportunity to reinvent themselves into the best version of themself. The New Year is also an excellent time for businesses to up their ante and reinvent themselves. Building a new website or updating a current website is a great place to start.
Without a website, your business will be invisible to the 4.54 billion people that use the internet. Even if those 4.54 billion people don’t buy from you right away, they are now at least aware of your digital presence for a later date. Many younger generations will solely look online for information on businesses. If your company does not populate with their search, they will simply assume your business is no longer open or doesn’t exist.
Websites offer businesses so many more opportunities than just a digital presence-although that’s a pretty big one. Websites allow businesses to create branded emails that will make it easier for people to contact specific employees of your company. Having your sales team reach out with an email that ends in gives them an added level of credibility that will help them close the deal! We mentioned earlier that Google searches are the younger generation’s go-to method when learning more about a business.
Having a website will allow your business to engage in search engine optimization. This way, your website constantly promotes your business even after business hours. Even better, when someone is doing some late-night research, they can contact you directly through the website if they have any questions or are ready to move forward with your company. This is especially a game-changer when you have an E-Commerce site that people can order from any time of day.
Creating a solid digital presence is more than just having a website. First, you need to have a good website. SEO won’t help you much if your website is poorly built. 57% of internet users won’t recommend a business with a poorly designed website. It is estimated that poorly built websites can cost companies up to $2.6 billion in lost sales each year.
Kip & King Marketing is proud to offer WordPress websites graded as an A for built-in SEO. We also offer maintenance packages that include hosting, spam blockers, SSL certificates and have updates that need to be made to your website monthly. Since 84% of consumers think a website makes a business more credible, your business needs a website NOW.
Call our office today to discuss website options. (337) 330-2244