SEO, Search Engine Optimization, is just a fancy term for making sure Google and other search engines can read your website and show your website in their search results. Where you rank in search results is directly correlated with how much traffic your website gets. The nearer the top, the more traffic you are likely to get. Many factors go into calculating your ranking, the details of which Google keeps secret; however, it is always a good idea to start with your website content.
So how do you get near the top of Google?
The first step is to identify which terms and phrases your customers use to find the products and services you offer. These “keywords” then need to be woven throughout your website in such a way that Google can easily decipher what your business offers.
Once you have your keywords listed, you need to write content for each page, making sure that your keywords are utilized in the headings and the ALT text of your images. Linking from one page of your site to a related page elsewhere on your website is also a good idea. Google follows these links, so the more relevant these links are to the topic of the page, the better.
Kip and King Marketing can help optimize your existing website or build you a new one that is optimized for keywords specific to your business. Our team will review your services, your competition, and create pages on your website targeting applicable terms and phrases customers use to search for your products or services.