Gone are the days of the yellow pages, and digital marketing is here to stay. Digital marketing has taken the world by storm and seems like the best thing since sliced bread for the businesses that decide to capitalize on it. 97% of consumers go online to find and research local businesses. This isn’t hard to believe. How many of us have googled “restaurants near me” purely because we couldn’t remember all of our options? With such a large population on the internet, businesses need to jump on the bandwagon and create a website!

The biggest reason businesses need a website is because the customers expect it. Not only that, but it makes your business look more credible if you have made an investment into your website. 30 percent of consumers won’t even consider a business that doesn’t have a website, and another 75 percent of consumers judge a business’s credibility based on their website design. The website should flow and subconsciously guide the consumer through it while answering any questions about your business. A website must be geared towards a business’s target audience and be easy to navigate.

Not only are websites investments in a company’s credibility, they are also investments in a company’s brand. Your brand is what distinguishes you from everyone else in your industry, so it is imperative that it defines you well. A website is a great way to showcase all of the services that make your company what it is while tying your business to your brand colors, designs, and logos.

While just having a website is important, it is also crucial that your website is SEO optimized to give you an even playing field with industry giants. SEO helps your website be seen when someone googles something related to your services. If you keep your website SEO optimized, your website can be seen just as much, if not more, as the leading competitors in your industry. And who wouldn’t want that?

Owning a website is also a great way to track how many people are keeping up with your company. A website will allow you to see how many times people visited your page and clicked links to learn more about what your business offers. This is especially helpful when used in partnership with social media marketing to see how effective your campaigns are at gaining exposure for your company.

A common objection to websites is that a company is already busy enough. However, websites are just to bring in new clients. It is just as important to retain the current customers you have as it is to gain new ones. Websites can be used to keep your current clients up to date on any offers, specials, or new hours that your business has. It’s also a great way to tease some new services in the works!

As the digital world evolves, companies must adapt. Marketing on just social media isn’t enough anymore. Every business has a page on Facebook. Your business needs a custom website suited for your company’s needs to stand out. Kip & King Marketing is here to create your perfect website.