Marketing Blog - Kip and King Marketing Agency Lafayette LA

July 1, 2023

Pillar Pages and Topic Clusters: The Evolution of SEO

Topic clusters and pillar pages have become integral components of modern Search Engine Optimization practices. As Google's focus has shifted towards machine learning, it has...

June 1, 2023

Omnichannel vs. Multichannel Marketing

Marketing has evolved dramatically over the past few years, with businesses using multiple channels to reach their target audience. However, many people still confuse omnichannel...

May 1, 2023

Boosting Small Business Success with Local Search Marketing

Having a solid online presence is crucial for the success of small businesses. Local search marketing is vital in connecting local customers with small businesses by leveraging...

April 1, 2023

Spring Clean Your Business

Spring is here, and it's the perfect time for a fresh start! As a business owner, you know that your company is only as successful as its operations. If your business processes...

March 1, 2023

Do you know if Google Ads Work?

Digital advertising is a necessity in today’s marketplace. Many buyers won’t even consider your company if you do not have an online presence. Regarding digital spaces, Google...

February 1, 2023

The Importance of Having a Consistent Brand Identity

Google it, Uber there, Photoshop it, Facetime them, Instagram it … The list goes on and on of brands used interchangeably as verbs. The common denominator-their brand identity....

January 1, 2023

New Year, New Goals

Each year as the new year festivities close, many people are determined to be a newer and better version of themselves. This year, the Kip & King Marketing team challenges you...

December 1, 2022

2023 Social Media Trends for Businesses

As another year comes to a close and the economy is changing every day, many companies are taking a look back on the year and into their budgets to assess what worked for them and...

November 1, 2022

The Season of Gratitude

Client satisfaction is the foundation of any business. It's what makes your business either flourish or crumble. Showing your clients that you appreciate working with them and are...

September 1, 2022

The Importance of Positive Thinking

If you played any type of team sport in school or if your workplace frequently holds employee motivational sessions, you’ve probably heard how important your mindset is. Mind...