Google it, Uber there, Photoshop it, Facetime them, Instagram it … The list goes on and on of brands used interchangeably as verbs. The common denominator-their brand identity....

As another year comes to a close and the economy is changing every day, many companies are taking a look back on the year and into their budgets to assess what worked for them and...

Let’s start off with clarifying a couple of things. Most importantly, what is social media? “In a practical sense, it is a collection of software-based digital technologies...